Saturday, 12 November 2011

Lecture 2 - Graphic Design is the New Fine Art?

In this lecture we had an open lengthy discussion about the above Rick Poyner quote.

Graphic Design;
Manufactured for a purpose or specific message with a set process dictates its production.
Linked to industry and therefore linked to the consumer culture.
This then dictates that it has to have mass market appeal for profitability of client

At is basic fundamental level, graphic design arranges layout, text, typeface and image using multiple mediums

Fine Art;
An expression of personality, point of view
Elitist through gallery culture & price
Aesthetic
More contextual


Creative, primarily for imaginative, aesthetic or intelectual content.


There is no right answer, whilst they are two different disciplines, the role of each now has so much overlap. Graphically designed images that where originally intended as product driven workflows can now be seen as posters or framed images, being used as decorative art. And as a population we may now more readily accept graphic design as it is more assecible. We may see Fine art as more traditional or elitist, yet Monet's images are readily available a covers to address book or on transfers in china mugs.

Here are examples of the vast cross over between the two areas.

The creative layout of a magazine using photography

Graphic design in posters (wall art)

Digital Art


Digitally altered photographic images

Graphic design to decorate the home

Iconic art used in commercial products

Monet to decorate a bag

Text as wall art


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